Key Messaging Framework
Speaking with One Voice, Many Hearts
How we talk about Freedom Christmas matters.
These messages have been carefully crafted to resonate across political, religious, and cultural lines. Use them when sharing this movement with others.
Five Primary Messages
1
Economic Sovereignty
"Keep your dollars in your community"
2
Neighbor Care
"Real families need your help more than corporations need your data"
3
Agricultural Justice
"Support the farmers who feed us"
4
Community Resilience
"Strong local economies weather any storm"
5
Authentic Celebration
"More meaning, less merchandise"
Addressing Opposition
Here's how to respond thoughtfully to common concerns and questions
"This will hurt online sellers who are also small businesses"
We support small sellers wherever they are, but this season we're prioritizing face-to-face community commerce and those most vulnerable. Small online sellers can participate by directing customers to local partners or pop-up locations.
"Not everyone can afford to shop local"
Freedom Christmas is about spending less overall, not spending more at boutiques. Thrift stores, craft exchanges, and homemade gifts are encouraged. The saved money goes to those who need it most.
"This is anti-technology"
This is pro-community. We use technology to organize this movement. We're questioning who benefits from our economic choices, not technology itself.
Sample Social Media Posts
📱
For General Awareness
"This holiday season, I'm taking the #FreedomChristmas pledge: Skip online giants, support local businesses, and donate the difference to food banks. Join me in keeping our dollars—and our care—in our community. 🔔"
🛍️
For Small Business Saturday
"Skipping the click, walking into the shop. Real faces, real community, real impact. That's my #FreedomChristmas. #ShopLocal"
🎁
For Giving Tuesday
"I would have spent $200 online this season. Instead, I'm donating it to [Local Food Bank]. Real families need our help more than corporations need our data. #FreedomChristmas"
🌾
Supporting Farmers
"American farmers are struggling. This holiday, I'm supporting them through my local food bank. It's time we take care of the families who feed us. #FreedomChristmas"